Beetlejuice Beetlejuice
In the Waiting Room
Last year Warner Bros. entrusted us with launching the Beetlejuice sequel’s merchandising campaign, so the legacy of Tim Burton’s iconic 1988 film wasn’t just inspiration, it was a creative mandate. Our response? A gloriously chaotic afterlife waiting room experience, serialised for WB’s social channels. True to Betelgeuse form, we blurred the line between campaign and character, pulling audiences into his underworld bureaucracy one vignette at a time.
As the lead post-production creative, I helmed the journey from teaser to finale editing cuts, crafting VFX, and designing soundscapes that honoured the original film’s anarchic spirit. The result? A campaign that didn’t just sell merch, but resurrected Beetlejuice’s irreverent soul for a new generation.
(Key contributions: Video Editing, Motion Graphics, VFX, Sound Design)
It all starts with a teaser video
The video above was the first piece of this series, kicking off the waiting room experience with a mystical depiction of the branded Ouija Board and the sudden appearance of our main talent. That was then followed with the series below:
A spooky countdown
Our content series was posted every Wednesday, in a 6-week countdown to the film release.
A proven model
With purchase interactions at 193% and average engagement 102% above the previous year campaign average, our client was so happy they wanted to replicate the same framework for other projects in the following months.
